In this article I will set out how motorsport organizations can focus on consistently and authentically communicating their sustainability efforts to avoid perceptions of greenwashing. Elevating the visibility of environmental messaging in media coverage is key, ensuring it resonates alongside performance narratives. Yet this requires a specific approach to get it right.

Available soon - register your interest below

In this article I will delve deeper into how brands can capitalize on the growing legitimacy of online sim racing by aligning with its emerging image of realism and professional relevance. However, risks exist and caution should be in order by addressing persistent gender marginalization to appeal to a broader, more inclusive audiences. Available soon - register your interest below